Certified Age-Friendly Employer (CAFE) program expands to Brazil and Canada

  • The global talent crisis has employers scrambling to find ways to retain valuable employees and attract new talent pools
  • The CAFE program, called a “new national model” by the US Secretary of Labor, now meets global labor needs
  • The program marks its 16th year of helping workers aged 50+ stay engaged and work with “age-friendly” employers who seek a comprehensive approach to their diversity, equity and inclusion efforts (DEI)

WALTHAM, Mass., November 2, 2022 /PRNewswire/ — The Age-Friendly Institute has announced the international expansion of the Certified age-friendly employer (COFFEE) in Brazil and Canada. President of the Age-Friendly Institute Tim Driver said “we are delighted to join forces with our new partners in Brazil and Canadaand turn this into a truly global movement.”

The Certified Age-Friendly Employer (CAFE) program, developed by a team of analysts and professionals specializing in compensation, benefits and HR, began establishing best practices for an age-friendly employer in 2006. It there are hundreds of employers in the program across all industries, including the private sector and the public sector. Massachusetts became the first state in the United States to be certified in 2022.

from Brazil Maturi, a platform that helps people stay active through work, understands that by creating opportunities for more mature people to continue to work, learn, teach, motivate and inspire, they promote health and social well-being. . Founder Morris Litvakstated that “The CAFE program helps us achieve our company’s core mission and purpose. We create a culture in Brazil which values ​​the wisdom of those who already have a long life history, which is essential to breaking the existing paradigm in the labor market where older people are simply considered obsolete.”

In Canadathe CAFE Affiliate Aging Proactively program is making inroads with employers in Atlantic provinces across the country, including working with 20 TIANS (Tourism Industry Association of New Scotland) members. Mary Kilfoilresponsible for the deployment of CAFE in from Canada Eastern Region, said “Employers welcome the opportunity to accommodate older people, to apply a proven standard of what is required to be age-friendly and to learn best practices and references from like-minded employers”. Co-manager Ed Leach said “with increased longevity, older people are an added value to economic growth, rather than a challenge. The employers we speak with are excited to know where they stand against their industry peers. “

About the Age-Friendly Institute

Founded in 2019, the Age-Friendly Institute (institute.agefriendly.org) celebrates and elevates all things age-friendly. Her consumer website AgeFriendly.org was created to simplify the confusing landscape of seniors and families as they navigate aging and to give voice to their experiences. AgeFriendly.org brings together expert-developed systems for establishing what is age-friendly with reviews, ratings and insights from older adults and family caregivers. Through its research and events, the Institute encourages cross-industry collaboration among aging service organizations in the pursuit of a comprehensive age-friendly ecosystem. The Age Friendly Institute is also home to the Certified Age Friendly Employer (CAFE) program. The CAFE program began as part of RetirementJobs.com in 2006.

Media Contact:
Emily Johnson
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SOURCE Age-Friendly Institute