Job seekers

7 Ways to Use LinkedIn Marketing Tools for Job Seekers

Are you a job seeker with a professional LinkedIn profile or planning to use the platform? You may have already used LinkedIn for your business activities, but have you adequately used the marketing tools it has to offer?

LinkedIn has a range of tools at your disposal, so if you’re having trouble finding a job, it’s a good idea to find out how to make them work for you.

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1. Set up a business page

No, it’s not like a typical LinkedIn profile. Instead of a solo page, creating a company page or business page can really set you apart from competitors in your industry. This way you can share business updates, post jobs, build a community and acquire new subscribers or customers, maintain your brand consistency and improve your search engine rankings.

You can also talk about the unique things you can offer. For example, do you offer specialized writing packages for small businesses? Do you offer any incentives or discounts, or do you have an introductory offer for new customers? Focus on what makes you different and post regularly on this profile. This is what will make you and your brand more recognizable.


2. Try InMail

Do you want your content to appear on someone’s website or are you looking to achieve your dream online tech job? InMail isn’t like the average LinkedIn message, it lets you connect with people who aren’t yet part of your LinkedIn social circle. It is very convenient if you are looking for work.

This might be a premium feature, but it’s extremely useful for connecting with other like-minded professionals. Send exclusive offers and contact employers, businesses and other professionals with an eye-catching, personalized subject line and a message that gets to the point quickly. Increase your visibility.

3. Network and build relationships

It sounds obvious and obvious once you’ve created a LinkedIn profile, but knowing how to network and build relationships will make it much easier for you to get the job you want. It’s a good idea to connect with people you know; connecting with students you knew at university, work colleagues, family and friends can complement your profile, work ethic and experience with potential employers. Having your skills approved will make you seem more authentic and reliable.


It may seem daunting at first, but another amazing way to network is to share stories and updates on your LinkedIn feed. Share a personal story or a goal you achieved, share something you learned during your work experience that might be helpful to others, and even share your graduation day.

Start a conversation, because connecting with the right person at the right time can change your career for the better, opening up new opportunities for yourself and others. Wondering what to avoid when looking for a job? Learn which LinkedIn connections to accept (and which to reject).

4. Reach a relevant audience

Do you want to find your ideal job as soon as possible? When looking for work, you want to interact with the right audience. LinkedIn allows you to do this, but you need to know the type of audience you want to reach. Are you looking to break into the tech industry or creative writing?

Consult other professional profiles within your sector. Their skills and experience will help you polish your own profile to make it more attractive to potential employers. You want to target the right people!

5. Use the publishing platform

Do you have any interesting ideas for writing content? Even if you don’t have any writing experience, leveraging LinkedIn’s publishing platform will draw attention to you and what you do. Alternatively, if you’ve written an article in the past, consider reworking and posting the old content to your page. You never know who will commit to it.

If you’ve ever had a blog before, you’ll understand the value of having authority over other content. Your network may be familiar with your content and what you do. Not only will this make you authentic and trustworthy, but you’ll be more likely to rank higher on the Google search engine. As a bonus, anyone can also follow your posts. If you want to learn more, check out the best websites to learn SEO.


Do you want your expertise to be appreciated by more people? LinkedIn is very helpful with its sponsored updates; it’s a small ad placed in the LinkedIn feed, which others can see in your relevant area who don’t follow you. This is also known as sponsored content.

Create a carousel image ad for your target audience. It includes images and an easy scroll feature, so viewers can easily understand your products and services. The key is not to over-share, but to maximize your existing content.

7. Join LinkedIn groups

Showcasing your knowledge and passion on the platform has many benefits with LinkedIn Groups. Getting involved in LinkedIn groups is not only a great space to share common interests, but can also translate into a range of opportunities if you’re looking for a new job. It’s also a great place to introduce yourself, ask questions, comments or professional opinions, engage in discussions and much more.

If you’ve created your own group, you can also speak directly to group members, which is a great way to get your content out to your desired audience. Who knows, you might end up finding your next mentor using this as a marketing tool. If you’re still not reaching your goal, take a look at the best LinkedIn learning courses to advance your remote work career.

LinkedIn is the best employment strategy

Compared to other social media platforms, LinkedIn is superior for its variety of tools to connect with industry professionals and secure jobs that interest you. And by learning and understanding marketing tools, you can design a job search strategy that’s right for you.